About us

The Bullion Brand

Vision Statement
To be recognised as a premium gold buying company in South Africa in every respect, operating with honesty and integrity, focusing on service delivery and strict compliance with client and industry requirements.

Mission Statement
Bullion, through procedural and communication efficiencies, pledges to provide clients with an upmarket, clean gold buying experience. We are passionate about and committed to applying the highest ethical standards in order to deliver service excellence.



  • Our customers!
  • Honesty, utmost integrity and accountability internally and externally
  • Transparent, upfront and direct attitude
  • A positive attitude, 100% dedication and commitment
  • Clear and sincere communication
  • Security is key
  • Building teamwork and trust with our staff and customers
  • Our People are our greatest strength. Consistency and fairness support this strength

Directors William Fitzgerald and Daniel Tall have a long professional association, and have been and are partners in several business adventures. Daniel started buying gold in New Zealand, and invited William to join him in the venture. In September 2010 they decided to test gold buying in South African waters, and after experiencing a very enthusiastic South African market, decided to open Bullion (Pty) Ltd in South Africa. With more than 18 kiosks operating in shopping malls throughout South Africa, Bullion is setting new standards in the South African gold buying industry, at the same time making a meaningful contribution to the South African economy and to the environment.

The Brand
Bullion (Pty) Ltd is a South African mall based gold buying company. Gold is bought from customers via strategically placed kiosks. The kiosk design is key to the image of Bullion. Emphasis has been placed on creating an upmarket gold buying environment that reflects the brand’s values. Kiosk and staff presentation are equally important, and are both controlled to create an environment of trust. Without any clutter, the kiosks invite the customers in.

Security is an integral part of Bullion’s operational procedures. The company has, by aligning itself with and employing the best security systems, ensured optimal security for its customers and its operations.

By offering customers convenient payment methods such as the FNB Paywallet System, Bullion has adopted a cash-less system. The customer can access cash paid by withdrawing money out of the FNB Paywallet via the ATM.

To comply with legal the stringent legal requirements of the gold buying industry, Bullion gold buying consultants log the customer’s details, make copies of the customer’s green ID document and record the date and time the customer’s gold was purchased. The purchased gold is not refined for a period of 7 days from the date of purchase, and all invoice details are filed.

Why Recycle Gold?
Humans pollute the air in many ways, but the single most polluting activity undertaken on earth is mining for gold. According to the Environmental Protection Agency (EPA), mercury pollution from trash incineration, hazardous waste collection, and mercury mining combined still does not add up to half the total amount of mercury pollution created annually by gold mining globally.

However, the high percentage of gold recycling is attributed to the high value placed on the mineral. It has been estimated that 85 percent of all the gold ever mined can currently be accounted for. The missing 15 percent has either been lost or used in some kind of industrial process where it is cannot be readily retrieved.

After gold has been mined, approximately 63 percent is used in jewellery (which includes art), 21 percent as coins, 15 percent in some kind of industrial use including electronics, and the other 1 percent in dental gold.

During the gold recycling process, any impurities including lead, copper, and silver that are found during the process are gathered into a “sludge”. This “sludge” also contains all the platinum-group metals, which are recovered through various other methods. The recovery of other precious and non-precious metals while recycling gold helps to lessen further environmental damage caused by mining for gold as well as other metals.

It’s important for all of us to do our part to keep our planet viable for future generations. We are proud to be a part of that process and invite our customers to do the same.